Let’s discover the Ajanta Manufacturing Limited, the corporate presence behind the leading Oreva brands of the country. Be it the CFL ( power savers) ,Vitrified Tiles industry, E bikes technology or the ACP sector, Ajanta Manufacturing Limited has set the markets aflame with their presence in the very short time once they have entered the market. To their credit they have successfully managed to hold on the hype that is always created in the market when the Oreva Brands hit any new segment. They are single handedly responsible for making the products, which were earlier considered pure luxuries and were meant for only affluent sections of the society, absolutely within the reach of the common people. Whether it is the case of CFL

lamps which were once only the interior decoration accessory and is now the most economical lighting option for people of India or the classic vitrified tiles that were strictly for rich ambiences priced too steep for the common man of India is now the common sight at every new house warming and the corporate offices! No wonder Oreva is amongst the leading few industrial houses to invest in the affordable e bikes technology that has the potential to revolutionize the way people travel in this country and is off course the answer to all the scarcity of the petrol resources. With our high performance at low cost we have tremendous impact on increasing the industry volumes also and thus Ajanta as a corporate is healthy for the competitors too!

Ajanta Manufacturing Limited has consciously always ventured into the product lines that reach the common people and offered them the facilities and services which were on par with the best available and achievable. And during this process, ‘value for money’ has always been the top priority. World class Largest vitrified tiles plant and response from people has made Oreva brand the largest manufacturer of the Vitrified tiles in the country. Similarly the CFL has broken all sales barriers and has become the power to the nation. Manufacturing of millions of these CFL Lamps helps in contributing to the nation’s prosperity by saving huge amount of electricity. Market is already anticipating huge increase of interest in the E bikes and ACP industries also as Ajanta has now entered the fray, which is the most comprehensive tribute to our prowess.

At Ajanta, profits are never at the cost of consumer interest. The credo is “Customer’s trust. Customer’s satisfaction”. We maintain our cost advantage through cutting edge technology, research and innovation and efficient management of resources. The principals of the founding father Shri Odhavji Patel come in handy as they guide the vision of the MD Shri Jaysukhbhai Patel and the rest of the ethics driven management team.

The Human resource management at Ajanta Manufacturing Limited can be a classic case study for every business school HR students. A workforce in excess of 6000 employees at one location, the women empowerment in view with majority of skilled/unskilled workforce being woman and the efficiency on display in the small town of Morbi, Kutch that leaves the ruthless cut throat competitors from Mumbai and other hi profile towns far behind!
It is the trust on the company values, care showered on them through efficient policies that triumphs over lure of other options.

For Ajanta Manufacturing Limited these achievements are a footnote in the long historical march they are on towards becoming India’s most trusted corporate house and Oreva as the most trusted brand.